The average order value came in at $135, up 1 percent compared to last year. A good deal of the shopping took place on the websites of physical retailers. Black Fridayīased on Adobe Analytics data, a record $5.03 billion was spent online on Black Friday, an increase of 16.9 percent over last year and a new record for the day. Personalization services provider Criteo reported that the number of online shoppers on Thanksgiving Day grew by 5 percent compared to 2016 and the number of buyers increased by 26 percent. Thanksgiving Day saw a surge in online spending in the U.S., with purchases growing 18.3 percent to $2.87 billion compared to last year’s $2.41 billion, according to Adobe Analytics. stores on Thanksgiving Day and Black Friday suffered a 1.6 percent decline from 2016 according to shopper analytics firm ShopperTrak. The top two days for online shopping were Cyber Monday with more than 81 million visitors and Black Friday with more than 66 million. Consumers spent an average of $335.47 during the five-day period according to the survey.Īpproximately 58 million people chose to do their shopping online only, versus roughly 51 million at physical stores only.īlack Friday was the most popular day for physical stores, with 77 million shoppers, followed by Small Business Saturday (Nov. Approximately 58 million people chose to do their shopping online only, versus roughly 51 million at physical stores only.Ĭonsumers who shopped at both online and physical stores spent $82 more on average than online-only shoppers, and $49 more on average than physical-stores-only shoppers.

This was $2.6 billion and 15 percent more than they spent during the same timeframe last year.Ĭomputers, televisions, and toys were the most heavily discounted items during the three shopping days.Īccording to a joint National Retail Federation and Prosper Insights & Analytics survey, over 64 million Americans shopped both online and in physical stores from Thanksgiving Day through Cyber Monday. Overall ResultsĪdobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Nov. With sellers starting discounts earlier and extending them through December, retailers and analysts alike feared that these major holiday shopping days might lose their luster. Robust growth marked holiday ecommerce revenue on 2017 Thanksgiving Day, Black Friday, and Cyber Monday, bringing some much-needed cheer to nervous merchants.

Wow hits 2016 and 2017