You might think of a lead as like a hypothesis or a hunch, and a prospect as more akin to a theory with scientific evidence. A sales lead is any unqualified contact who could become a customer, but you haven't done any of the qualifying work to determine if that's even a remote possibility.Ī prospect is a lead who has been thoroughly vetted and determined to be a good candidate to attempt a sale. Oftentimes, the terms lead and prospect are used interchangeably in the sales world, but they’re not the same. If all looks good, the lead is placed in the sales pipeline and the salesperson goes to work pitching the product to the lead and eventually attempting to close a sale. The salesperson will then qualify the lead by asking questions designed to determine whether the lead has an interest in the product and the ability to purchase it.

Businesses and salespeople will often use marketing tactics such as placing ads, networking, bulk email, direct mail, purchasing phone lists for cold calls, or even content, to find leads.

If you are scratching your head on what you can do to turn things around, here's a breakdown of a few ways you can improve how you manage your leads and consequently increase your sales.Ī sales lead refers to any individual or business who could become a client or customer of your company. There's simply no way to be a good salesman without knowing how to produce leads.Īfter all, you can't close a sale if you haven't pitched the product, and you can't pitch the product unless you have a prospect, and you won't get prospects worth pitching unless you have a steady flow of leads coming into your business - it all starts there.īut it can be challenging to generate leads - even the best companies struggle with it at times. This can include services like search engine optimization, pay-per-click or other online advertising, social media marketing, email marketing, content management, graphic design, and lead generation strategies.Of all of the phases in the sales cycle, none is more important than lead generation. When you work with us, we do the heavy lifting to get your product or service out there, leaving you free to deal with the day-to-day.įirst we take a look at your business goals and marketing strategy to see if we need to make any adjustments in order to produce the best results.Īfter getting the information we need about you business and how you’d like to succeed, we put together a comprehensive marketing plan. You know your business and we know online marketing. We here at Blue Interactive Agency consider ourselves an extension on our clients’ team. If you are an established business and have been asking yourself similar questions to the above, chances are youĬould use the help of a seasoned marketing agency. Is the traffic to your business’ site slowing?ĭo you need help launching a new product or service?Īre you trying to grow your business but aren’t sure how to go about it?

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